Customer feedback is an essential component to growing and improving a business.
Developing and sending customer satisfaction surveys is one of the most efficient
strategies for capturing customer feedback. A fundamental element to this strategy
is to start to think about all different aspects of your business that a customer
could experience, from beginning to end...
So, you conducted a customer survey.
You’ve received a plethora of feedback, both positive and negative.
Analyzing all the data, you might be asking yourself, “now what?”
Surveys are one of the best ways to gather feedback to improve and measure customer satisfaction. One might think
that a survey’s goal is to acquire positive feedback, but while positive feedback is a nice confidence boost, does
it drive change? No...
Survey fatigue happens when customers begin to feel bored, tired, or uninterested in surveys. How do you know
if your customers are suffering from survey fatigue? Your customers may begin to disregard your surveys all
together before they even start. This could be due to feeling overwhelmed by the amount of survey requests they
are receiving...
Collecting feedback is essential for the growth and success of any business. More often than not, surveys are pushed
to the wayside due to lack of time, resources, and sometimes even value. If you’ve struggled with creating consistent,
useful surveys, or have yet to even start collecting feedback, now’s the time...
Most successful businesses take pride in their ability to keep their customers coming back time and time again.
Especially for new businesses, this can be an intimidating task to accomplish. How do you create relationships
with customers that keep them coming back? Retaining customers is easy...
In a world that runs on speed, efficiency, and instant gratification, a QR code is one of the most efficient ways to help
your business collect feedback, opinions, and comments on the go. With QR codes, all a person needs to do is simply hover
their smartphone’s camera over the code...
←(To see a quick example of how a QR Code works, open your smartphone’s camera and hover over the code, then click
on the webpage link.)
How many times have you heard a customer say, “I didn’t even know you guys did that!”? As a business owner, it can be
frustrating to learn that your audience doesn’t know the potential or isn’t taking advantage of all your business services...
One of the most effective ways to end a survey is by asking respondents to leave additional thoughts or feedback. Typically,
respondents will include information on what they enjoy most about your business, as well as where they notice room for improvement...
If you’re like many companies around the world, you may be considering holding this year’s conference or event virtually.
There’s a lot that goes into the planning of a virtual event, especially for those who are navigating it for the first time...
Many businesses view asking for feedback from lost customers as an uncomfortable or worthless task. In reality, one of
the most important audiences to survey are lost accounts. These customers can provide a unique perspective and insight
on issues they’ve experienced...
Annual employee performance reviews are generally not favored by the employee nor by the manager or human
resource professional who have to conduct them. Outdated procedures and lack of timely data collection make
review time a hassle and it often lacks in value. However, utilizing surveys...
Imagine you’ve sent out a survey to your customers, asking general feedback on your business. From your
perspective, you feel everything is running smoothly. When you receive your survey’s responses, you’re
disheartened to see that customers have provided negative feedback. You’re now feeling overwhelmed...
A net promoter score (NPS) is a popular metric used when both measuring and tracking
customer experience. These scores are universally used among industries world-wide for
their ability to collect and analyze survey responses simply and efficiently...
One of the biggest challenges that can arise in the overall survey process is the
collection of responses. As much as you would like people to take your survey, it’s
essential to be able to reciprocate that and make them want to take your survey as
well...
2020 has put consumer experience in a whole new spotlight. Companies have pivoted the
way they conduct business to ensure the needs of their customers are met, keeping
customer experience in the forefront of their mind. In fact, companies who conduct
consumer-centric business are 60% more profitable...
Satisfaction survey reports are one of the most powerful tools to help your business
succeed. As a small business ourselves, we understand first-hand the importance of
customer satisfaction for success. After all, the secret to a successful business is
happy customers...
Customer service is one of the biggest contributors to business, organization, and
event success. In fact, 96% of customers will base their brand loyalty off the level
of customer service provided to them. Surveys are a useful tool to help ensure you’re
providing...
I am excited to let you know that I will start posting industry related blogs on our website. Articles
will be about topics that I believe will be of particular interest to you that, I feel, can help you get
the most out of providing surveys…