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Developing and Sending Customer Satisfaction Surveys

Customer feedback is an essential component to growing and improving a business.

Developing and sending customer satisfaction surveys is one of the most efficient strategies for capturing customer feedback. A fundamental element to this strategy is to start to think about all different aspects of your business that a customer could experience, from beginning to end...

Three Ways to Utilize Survey Feedback in Marketing

So, you conducted a customer survey.

You’ve received a plethora of feedback, both positive and negative.

Analyzing all the data, you might be asking yourself, “now what?”

Turning Customer Survey Data into Action

Surveys are one of the best ways to gather feedback to improve and measure customer satisfaction. One might think that a survey’s goal is to acquire positive feedback, but while positive feedback is a nice confidence boost, does it drive change? No...

Three Ways to Avoid Survey Fatigue

Survey fatigue happens when customers begin to feel bored, tired, or uninterested in surveys. How do you know if your customers are suffering from survey fatigue? Your customers may begin to disregard your surveys all together before they even start. This could be due to feeling overwhelmed by the amount of survey requests they are receiving...

3 Signs it’s Time to Outsource your Business’s Survey Services

Collecting feedback is essential for the growth and success of any business. More often than not, surveys are pushed to the wayside due to lack of time, resources, and sometimes even value. If you’ve struggled with creating consistent, useful surveys, or have yet to even start collecting feedback, now’s the time...

Increasing Retention with Surveys

Most successful businesses take pride in their ability to keep their customers coming back time and time again. Especially for new businesses, this can be an intimidating task to accomplish. How do you create relationships with customers that keep them coming back? Retaining customers is easy...

Five Ways to Collect Feedback with QR Codes

In a world that runs on speed, efficiency, and instant gratification, a QR code is one of the most efficient ways to help your business collect feedback, opinions, and comments on the go. With QR codes, all a person needs to do is simply hover their smartphone’s camera over the code...
(To see a quick example of how a QR Code works, open your smartphone’s camera and hover over the code, then click on the webpage link.)

Do Your Customers Know About all the Services You Offer?

How many times have you heard a customer say, “I didn’t even know you guys did that!”? As a business owner, it can be frustrating to learn that your audience doesn’t know the potential or isn’t taking advantage of all your business services...

What Should I do with Customer Testimonials?

One of the most effective ways to end a survey is by asking respondents to leave additional thoughts or feedback. Typically, respondents will include information on what they enjoy most about your business, as well as where they notice room for improvement...

A Guide to Post-Virtual Event Surveying

If you’re like many companies around the world, you may be considering holding this year’s conference or event virtually. There’s a lot that goes into the planning of a virtual event, especially for those who are navigating it for the first time...

Should You be Collecting Feedback from Lost Accounts?

Many businesses view asking for feedback from lost customers as an uncomfortable or worthless task. In reality, one of the most important audiences to survey are lost accounts. These customers can provide a unique perspective and insight on issues they’ve experienced...

Utilizing Surveys to Measure Staff Performance

Annual employee performance reviews are generally not favored by the employee nor by the manager or human resource professional who have to conduct them. Outdated procedures and lack of timely data collection make review time a hassle and it often lacks in value. However, utilizing surveys...

3 Steps to Overcoming Negative Survey Reviews

Imagine you’ve sent out a survey to your customers, asking general feedback on your business. From your perspective, you feel everything is running smoothly. When you receive your survey’s responses, you’re disheartened to see that customers have provided negative feedback. You’re now feeling overwhelmed...

Advantages of Capturing Net Promoter Scores

A net promoter score (NPS) is a popular metric used when both measuring and tracking customer experience. These scores are universally used among industries world-wide for their ability to collect and analyze survey responses simply and efficiently...

Does Survey Design Really Matter?

One of the biggest challenges that can arise in the overall survey process is the collection of responses. As much as you would like people to take your survey, it’s essential to be able to reciprocate that and make them want to take your survey as well...

2 Essential Customer Experience Trends to Look Out for in 2021

2020 has put consumer experience in a whole new spotlight. Companies have pivoted the way they conduct business to ensure the needs of their customers are met, keeping customer experience in the forefront of their mind. In fact, companies who conduct consumer-centric business are 60% more profitable...

Benefits of Satisfaction Survey Reports

Satisfaction survey reports are one of the most powerful tools to help your business succeed. As a small business ourselves, we understand first-hand the importance of customer satisfaction for success. After all, the secret to a successful business is happy customers...

Top 5 Survey Design Mistakes

Customer service is one of the biggest contributors to business, organization, and event success. In fact, 96% of customers will base their brand loyalty off the level of customer service provided to them. Surveys are a useful tool to help ensure you’re providing...

Laura Olvera, President and CEO of eAutoFeedback, posts her first blog.

I am excited to let you know that I will start posting industry related blogs on our website. Articles will be about topics that I believe will be of particular interest to you that, I feel, can help you get the most out of providing surveys…